We use insight to build profitable startups

InsightStudios is a startup studio. Our unique development methodology de-leverages the risk of seed-stage ventures and dramatically improves the odds of startup success. 

Our solution is a proprietary process for building startups called Insight-Driven Iteration. This proven process provides break-through business model validation and de-leverages the risk of seed-stage investing using deep customer insight. Unlike accelerators or incubators, InsightStudios originates 100% of its ideas. Our proprietary deal flow of validated ideas is derived from problems experienced first hand by our experienced entrepreneurs, who have all created profitable businesses from scratch. 

The result is a startup portfolio that dramatically outperforms the market average for comparable seed funds. In the next few years, we will create 124 startups and train 1,628 entrepreneurs who use our methodology and risk everything to change the world. 

Operating Partners

Dave Linhardt

Dave is a serial entrepreneur and innovative business leader with 24 years of disruptive technology experience. Dave created eight startups (before this one), and bootstrapped five to profitability with no outside capital. Before building startups, Dave was kicked out of large enterprises for being too innovative. Somehow, he was still successful as he added $1.5 billion in market cap to AT&T Wireless, turned around a $60 million division at Experian and created $30 million in enterprise value at Yesmail in 18 months with no capital expenditure. You can read more about Dave at LinkedIn.

Paul Benevich

Paul is an experienced technology entrepreneur. Paul has created a number of technology startups and professional services companies. He excels in creative thinking, business development and really people around him to work on meaningful opportunities. Eons ago, Paul was Dave's big brother at Acacia Fraternity at Purdue University. You can read more about Paul on LinkedIn.



Elliott Ng

Elliott leads the Content Creation team at Google, comprised of of product managers and engineers focusing on content creation projects including Blogger (Google's free blog platform committed to supporting free expression globally) and some other not-yet-fully launched projects. Prior to this role, he was based in Shanghai/Beijing where he banged my head against a (great) wall trying to get Google back into China as the "China Product Lead" (along with my comrade Boon-Lock Yeo).

Prior to joining Google, Elliott was a startup co-founder of UpTake Networks (online travel, semantic search, SEO), sold to Groupon in 2012, Loyalty Matrix (retention/loyalty analytics consulting), sold to Responsys in 2006 and Netcentives (loyalty programs and virtual currency), went public in 1999 (NASDAQ:NCNT) and was acquired (in a distress sale, unfortunately) in 2001 by Cendant Corporation (NYSE:CD) and InfoUSA (NASDAQ:IUSA). Elliott and Dave were section mates at Harvard Business School. Linkedin

Humphrey Chen

Humphrey is Head of Strategic Partnerships & Alliances for pragmatic Artificial Intelligence (Pypestream). He is a seasoned big picture thinker who can go both deep and wide specializing in the use of technology to make people and companies more productive. Can make difficult concepts easy to understand and speak on a range of different wave lengths depending on the stakeholder. Solid relationship development skills which instill trust & confidence over time with whomever he works with. A solid and dynamic communicator with a positively viral passion for spreading whatever he is focused on and trying to make happen. Humphrey's corporate experience also includes innovation experience at Verizon, Microsoft and Avaya. Humphrey was the Co-Founder ConnecXus and co-creator of a music transaction engine. Humphrey and Dave were section mates at Harvard Business School. Linkedin

Matt Shobe

Matt is currently Chief Product Officer at Mighty AI. Previously, he was a Co-Founder of FeedBurner (sold to Google), and previously worked at Google and AngelList. Matt has spent the balance of his professional life in the entrepreneurial, small company trenches, but stints in large company environments have helped frame and broaden his experience and problem-tackling approach. Matt also has the dubious honor of knowing Dave Linhardt since high school in Midland, MI. Linkedin

Jim Johnson

Jim johnson.jpg

Jim Johnson has 25+ years of rewarding fun and experience driving corporate growth for highly visible technology companies and innovative start-ups. Turning Disruptive and Sustaining Innovation into growth and profit in highly competitive markets, he has created a consistent record of exceeding aggressive sales objectives while protecting base revenues and driving new investment. Each of these roles - global enterprises, domestic Fortune 100’s, and technology startups has fine-tuned his ability to find solutions to business challenges while leading high-performance teams.

Jim and Dave built a unicorn at AT&T Wireless in the late 90's. Ask him about it sometime. 

Jim's LinkedIn profile. 

180 Montgomery St. #100
San Francisco, CA 94123


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