We have created multiple startups. We’ve experienced success and failure which allowed us to see patterns in why startups succeed. We created the Insight Academy because we love helping others find startup success.
Join Insight Academy & Learn How To Find Success
Learn How To…
Develop great ideas
Assemble a team of co-founders
Develop and test prototypes or MVPs (Minimum Viable Products)
Get traction with customers
Design a winning business model
Cultivate a resilient mindset
Attract the resources you need to change the world
Our Approach: Get An MBC
Our founders have MBAs from the best business schools. But most MBAs don’t teach you how to build a startup. In fact, a Master of Business Administration assumes there is a business to administer! What if the business doesn’t exist yet? We created a proven program that is best described as a MBC: A Master’s Of Business Creation.
There Are Three Keys To Startup Success
We support each student with personalized guidance through our online platform. In addition, our team consists of 3x to 8x entrepreneurs that have built successful startups from scratch. We believe the only way to learn entrepreneurship is from someone who has done it before.
Building a startup is like an exercise in manic depression. The highs and lows are extreme. In this environment, you must learn to control your fear, calm your mind and tap into the infinite source of creativity that is inside all of us. Together with our Insight-Driven Iteration process, you have the heart and the mind necessary to succeed.
Business Model Design
We've created a proprietary process for building a startup called Insight-Driven Iteration, an evolution of lean startup and design thinking. With our online course, you can learn how to design, test and validate your idea, find product-market fit and a scalable path to customers.
How It Works
Take courses to build your skills and cultivate the right mindset
Test and validate your idea with customers to generate evidence
Determine if you have what it takes to build a startup from scratch
Apply using your progress to advance to the level level
Founder & CEO of InsightStudios
Founded eight startups before InsightStudios
Successfully bootstrapped seven startups to profitability
Achieved 100% startup success rate with Maverick Direct Marketing, his first startup studio
Generated a combined 1,460x cash-over-cash return across five startups
Helped create a billion dollar unicorn as a product manager at AT&T Wireless
Successfully turned around two multi-million dollar divisions at Yesmail and Experian
Attend Our Meetups
This is what our meetups are and why you should go to them.
Take A Course & Learn Valuable Skills
This is what our courses are and why you should take one.
See course catalog
Insight Academy Curriculum
Business Model Design
Insight-Driven Iteration Overview
Determining Your Current Validation Level
I. How To Validate A Problem With Customers
Why Problem Validation Matters
The Most Common Mistake Entrepreneurs Make In This Stage
How To Run A Problem Validation Experiment
How To Interpret Customer Reaction & Resonance
How To Choose The Right Customer - Problem Combination For Your Startup
II. How To Validate A Solution With Customers - MVP 1.0
Why Solution Validation Matters
The Most Common Product Development Mistake
How To Define MVP 1.0
How To Run A Solution Validation Experiment With MVP 1.0
How To Interpret Data From Your Solution Validation Experiment
How To Decide Whether To Pivot Or Proceed After An MVP 1.0 Experiment
III. How To Validate A Working Prototype or MVP 2.0
Why Pre-Orders Are A Great Measure Of Customer Resonance
The Biggest Mistake Entrepreneurs Make When Building Product
How To Run A Solution Validation Experiment With A Working Prototype
How To Interpret Data From An MVP 2.0 Experiment
How To Decide Whether To Pivot Or Proceed After An MVP 2.0 Experiment
IV. How To Validate A Scalable Path To Customers
Why Your Path-To-Customers Model Matters
The Most Common PTC Mistakes Entrepreneurs Make
How To Match LTV With Channel Type
How To Run A PTC Experiment
How To Interpret PTC Data From A PTC Experiment
How To Decide Whether To Pivot Or Proceed On Your PTC Model
V. How To Execute & Scale Your Startup
Why Switching From Invent To Improve Changes Everything
The Most Common Mistake When Scaling Your Startup
How To Organize Your Company For Innovation & Scale
How To Decide If You Want Outside Funding Or Not
How To Determine What Your New Role Should Be
Introduction To Resilience Psychology
12. Love flows into empty space
13. The exponential power of connected minds
14. Pick an arrow and put some wood behind it
15. Lights, camera, action
16. Resistance = suffering
17. Acceptance = peace
18. Are you still breathing?
19. Daily practice for re-wiring your brain
20. How to process failure
21. Preparing for the storm
22. The real benefit of a startup project
Introduction - why your mindset matters
You are not your thoughts
Forms are impermanent
A place without problems
Who you really are
The Source of all creativity
Ego is the enemy
Quiet your mind to let inspiration come to you
Does this resonate? The path to enlightenment
Running experiments to dissolve the ego
Insight Academy Impact
Developing startups can be a challenging process especially for new entrepreneurs. There are so many degrees of freedom that it's easy to get lost in the process of creating a startup from scratch. Our method is a helpful roadmap to keep you focused on what matters and not get distracted.
On average, entrepreneurs who use the Insight Academy platform to learn and implement the Insight-Driven Iteration process experience better results than those who do not. Our method shortens the time it takes to find product-market fit, which reduces the opportunity cost of working full-time and making a salary. In addition, those that find a scalable, repeatable business model have a higher probability of attracting risk capital to expand their operation. Together these factors make a meaningful difference in how much value your startup creates.
* Opportunity cost assumes a full-time position at $100,000 annual salary.
**Average Value Creation is equal to the average pre-money valuation less the average opportunity cost and Insight Academy subscription fees.
Who We Work With
The Insight Academy is for new and experienced Founders working on startups from concept to $100K in monthly revenue.
What People Say
"The material in the FounderSensei program is EXCELLENT. Honestly, this is what startup Accelerators should be. I feel so lucky to have found this program. It is exactly what I need to improve my odds of success."
Sign Up Today
Monthly Subscription Plan
$299 per team*
Keep your equity. No long-term commitment.
*The $299 monthly subscription fee includes up to three (3) teammates at no additional cost. Teammates are not required for you to benefit from the program. You can be a solopreneur and take full advantage of the course. Each additional teammate costs an extra $99 per month. You may cancel your subscription at any time.