We’ve created multiple startups from scratch and have experienced success and failure. This contrast allowed us to see patterns in why startups succeed and why they don’t. We took these insights and created a startup school because we want others to experience startup success too.
Learn How To Build A Successful Startup
Learn How To…
Develop great ideas
Assemble a team of co-founders
Develop and test prototypes or MVPs (Minimum Viable Products)
Get traction with customers
Design a winning business model
Cultivate a resilient mindset
Attract the resources you need to change the world
Masters Of Business Creation
Our founders are real-world practitioners and some have MBAs from the best business schools. Most MBAs don’t teach you how to build a startup. In fact, an MBA or Masters of Business Administration assumes there is a business to administer. What if the business doesn’t exist yet? We created a proven program to fill this gap. When you graduate from the Insight Academy, you have an MBC: A Masters Of Business Creation.
The Secret To Startup Success
All of our mentors have created startups from scratch. We believe that’s the only way to learn how to build a startup. Our mentors are highly-trained Senseis, persons born before another.
A startup is a creative pursuit and a personal expression. If you want to experience startup success, you must cultivate a resilient mindset. No one succeeds without one.
Business Model Design
We've created a proven process for designing a winning business model. We call our method Insight-Driven Iteration. We apply this approach ourselves and our startup success rate is 100 times higher than the leading startup accelerator.
How It Works
1. Learn the Method
2. Apply the method
3. Attract Resources
Learn a proven method of getting traction with customers, finding product-market fit and a scalable, repeatable business model.
Apply the method to your startup idea and learn how to make your business work in the real world. You will apply the method under the guidance of an experienced entrepreneur who is a practitioner of the method.
Using the evidence you’ve generated from your experiments with customers, you are ready to tell a compelling story to attract all of the cooperative components to create the startup of your dreams.
The method is a proven, seven-step process for creating a successful startup business called Insight-Driven Iteration. This method is a RESONATOR as it measures customer resonance for any new business idea.
A proven methodology for designing a winning business model
Systematically tests each element of the business model hypothesis in a pre-defined sequence that minimizes waste
Insights are based on well-crafted experiments with customers in the real world
Each step reveals key behavioral data that helps you decide whether you should pivot, proceed or kill the current idea
Increases startup success rate by 100x and capital efficiency by 584x versus traditional means
Once sufficient evidence has been generated using our method, entrepreneurs can apply to join our startup studio to help them with Founder Coaching and Fundraising.
Insight Academy Delivers Positive Impact
The biggest difference between our programs and traditional education is that we focus on outcomes. Investing in an Insight Academy course is the best investment you can make in yourself. Based on historical performance, taking an Insight Academy course creates over $2 million in value for each student or startup team.
* Based on historical experience mentoring newbie entrepreneurs and comparing with other entrepreneurs that did not take an Insight Academy course.
** This is the expected value of the startup valuation based on the probability of revenue and a typical $4,000,000 pre-money valuation for a startup with traction. Expected value = % probability * $4,000,000.
*** Assumes full-time employment making $100,000 per year. Opportunity cost is equal to time spent on startup times employment salary or $100,000 * 36 months on average = $300,000.
Students’ level of success in our program depends mostly on their attitude and effort. Obviously, we cannot guarantee startup success. However, we’ve shown your probability of success is higher when you take an Insight Academy course versus building a startup on your own.
What Founders Say
Join Insight Academy & Increase Your Odds Of Success
Everything You Need To Start Building A Successful Startup
The best way to test your startup idea, get customer traction and find a winning business model
Insight Academy is new kind of startup incubator designed to teach entrepreneurs how to test their ideas, get traction with customers, and design a winning business model. The course is provided on a private Basecamp group and includes all the necessary videos, worksheets, homework assignments and online mentor support to learn our proven method for building a successful startup.
I. HOW TO VALIDATE A PROBLEM WITH CUSTOMERS
Why Problem Validation Matters
The Most Common Mistake Entrepreneurs Make In This Stage
How To Run A Problem Validation Experiment
How To Interpret Customer Reaction & Resonance
How To Choose The Right Customer - Problem Combination For Your Startup
IV. HOW TO VALIDATE A WORKING PROTOTYPE OR MVP 2.0
Why Pre-Orders Are A Great Measure Of Customer Resonance
The Biggest Mistake Entrepreneurs Make When Building Product
How To Run A Solution Validation Experiment With A Working Prototype
How To Interpret Data From An MVP 2.0 Experiment
How To Decide Whether To Pivot Or Proceed After An MVP 2.0 Experiment
II. HOW TO KNOW WHEN TO PIVOT, PROCEED OR KILL
Interpreting customer behavior and recognizing resonance
Using your personal preferences to find short cuts
Connecting with your inner feelings and combining them with hard and soft data
VI. HOW TO ATTRACT THE RESOURCES YOU NEED
Why Switching From Invent To Improve Changes Everything
The Most Common Mistake When Scaling Your Startup
How To Organize Your Company For Innovation & Scale
How To Decide If You Want Outside Funding Or Not
How To Determine What Your New Role Should Be
III. HOW TO VALIDATE A SOLUTION WITH CUSTOMERS - MVP 1.0
Why Solution Validation Matters
The Most Common Product Development Mistake
How To Define MVP 1.0
How To Run A Solution Validation Experiment With MVP 1.0
How To Interpret Data From Your Solution Validation Experiment
How To Decide Whether To Pivot Or Proceed After An MVP 1.0 Experiment
V. HOW TO VALIDATE A SCALABLE PATH TO CUSTOMERS
Why Your Path-To-Customers Model Matters
The Most Common PTC Mistakes Entrepreneurs Make
How To Match LTV With Channel Type
How To Run A PTC Experiment
How To Interpret PTC Data From A PTC Experiment
How To Decide Whether To Pivot Or Proceed On Your PTC Model
Insight Academy online platform includes live mentor support within the application. You can ask questions directly and get a thoughtful response from an experienced entrepreneur who is also a startup practitioner.
For additional hands-on mentorship, apply to for Founder Coaching services.
$299 per team per month
Up to five team members. Cancel anytime.