IMG_0011.JPG

Everything You Need To Build A Successful Startup

We developed a proven method for developing ideas, getting traction with customers, designing a winning business model and attracting the resources you need to change the world.

Free 7-Day Trial.

I owe 100% of my success to Dave and the Founder Workbench. I came to the class with nothing more than an app. Now, I have over 50 paying small business customers. Whatever else you are thinking about doing, like raising money or building a product, stop what you’re doing and sign up for the Founder Workbench. It will save you six years of your life.
— Jamie Johnson, Founder & CEO, Verde
Workbench screenshot on iMac zoom in square.jpeg

Founder’s Workbench - Online Course

The best way to test startup ideas, get customer traction and find a winning business model

The Founder’s Workbench is an online course designed to teach aspiring entrepreneurs how to test their ideas, get traction with customers, and design a winning business model. The course is provided on a private Basecamp group and includes all the necessary videos, worksheets, homework assignments and online mentor support to learn our proven method for building a successful startup.

Course Content:

I. HOW TO VALIDATE A PROBLEM WITH CUSTOMERS

  • Why Problem Validation Matters

  • The Most Common Mistake Entrepreneurs Make In This Stage

  • How To Run A Problem Validation Experiment

  • How To Interpret Customer Reaction & Resonance

  • How To Choose The Right Customer - Problem Combination For Your Startup

II. HOW TO KNOW WHEN TO PIVOT, PROCEED OR KILL

  • Interpreting customer behavior and recognizing resonance

  • Using your personal preferences to find short cuts

  • Connecting with your inner feelings and combining them with hard and soft data

III. HOW TO VALIDATE A SOLUTION WITH CUSTOMERS - MVP 1.0 

  • Why Solution Validation Matters

  • The Most Common Product Development Mistake

  • How To Define MVP 1.0

  • How To Run A Solution Validation Experiment With MVP 1.0

  • How To Interpret Data From Your Solution Validation Experiment

  • How To Decide Whether To Pivot Or Proceed After An MVP 1.0 Experiment

IV. HOW TO VALIDATE A WORKING PROTOTYPE OR MVP 2.0

  • Why Pre-Orders Are A Great Measure Of Customer Resonance

  • The Biggest Mistake Entrepreneurs Make When Building Product

  • How To Run A Solution Validation Experiment With A Working Prototype

  • How To Interpret Data From An MVP 2.0 Experiment

  • How To Decide Whether To Pivot Or Proceed After An MVP 2.0 Experiment

V. HOW TO VALIDATE A SCALABLE PATH TO CUSTOMERS

  •  Why Your Path-To-Customers Model Matters

  • The Most Common PTC Mistakes Entrepreneurs Make

  • How To Match LTV With Channel Type

  • How To Run A PTC Experiment

  • How To Interpret PTC Data From A PTC Experiment

  • How To Decide Whether To Pivot Or Proceed On Your PTC Model

VI. HOW TO ATTRACT THE RESOURCES YOU NEED

  • Why Switching From Invent To Improve Changes Everything

  • The Most Common Mistake When Scaling Your Startup

  • How To Organize Your Company For Innovation & Scale

  • How To Decide If You Want Outside Funding Or Not

  • How To Determine What Your New Role Should Be

Learn more about the Insight Academy, makers of the Founder’s Workbench.