How We Do It Makes A Difference
InsightStudios uses a proven methodology for finding product-market and inventing scalable, repeatable business models. We call this process Insight-Driven Iteration. It was created from years of our hands-on experience as entrepreneurs building startups from scratch. An evolution in lean startup and design thinking principles, our method eliminates waste and dramatically improves capital efficiency.
- A proven methodology for finding product-market fit and a scalable, repeatable business model
- Extracts insight from customers by running real-world experiments and observing behavior
- Validates customer demand before investing heavily in product development
- Executes standardized experiments in a specific sequence that improves traction and success rate
- Optimizes capital efficiency and eliminates much of the waste that exists in normal startup development
We've used this method to create our last five startups and 100% were profitable. We intend to scale this process across a portfolio of breakthrough ideas to create 150 startups over the next few years.
All startup projects are developed using the Insight-Driven Iteration methodology. Overtime, we believe our thesis will produce a portfolio of idea-stage investments that will outperform comparable seed funds by 3 to 10x.